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Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. It may be a crypto winter, but web3 projects are still churning out important announcements — from funding to partnerships to acquisitions. But the clamor for attention during pivotal announcements escalates, and the spotlight both online and from the media doesn’t swivel your way by chance. It demands a meticulously crafted public relations strategy — one that not only bellows your message across the digital vastness and vibes with the decentralized, community-driven ethos of web3. You might also like: The advances in technology turning blockchain mainstream  | Opinion And there is an art and science to leveraging PR to amplify web3 announcements, ensuring a project’s voice cuts through the digital babel. While I always suggest hiring a PR firm, the truth is that a lot of projects don’t have $5,000 – $1...

Decentralized finance project Yield Protocol said all borrowing and lending operations would end by Dec. 31, 2023. Yield Protocol, which raised $10 million backed by Paradigm, Framework Ventures, and other venture capitalists, is the latest defi project to shutdown. In an X thread on Tuesday, Oct. 3, Yield Protocol said the decision was made due to the lack of “sustainable demand for fixed-rate borrowing” as well as the “increasingly challenging regulatory environment in the U.S., Europe, and the U.K.” The project emphasized it plans to support users until Dec. 31, 2023. After the deadline, the project will offer only limited support for withdrawals. We’ve made the tough decision to wind down the Yield Protocol. The March 2024 fixed rate series will not be launched. Only the December 2023 series remains active for borrowing and lending. All borrowing and lending will end by December 31st. https://t.co/oHnCGgeP13 — Yield Protocol (@yield) October 3, 2...